Synopsis
What’s Behind Your Brand? provides a unique perspective on how word choice and images can bring people in—or shut them out—of your brand’s message. Dr. Jen O’Ryan dives into the nuance of writing, publishing, and designing content in which your audience is genuinely reflected. She outlines ways to incorporate the human experience and remove barriers that detract from your message.
Through humor, heartfelt anecdotes, and a deep understanding of human behavior, Jen breaks down the “why” behind the “how” and provides examples for practical application. The result is a guide on peeling back your brand and moving content from optimized to humanized.
What’s Behind Your Brand? explores:
• Patterns across images and language (absences, bias, inequities, appropriation, stereotypes)
• Unexpected places where bias and other barriers can hide
• Common issues, alternatives, and how to avoid them in the first place
• Strategies for navigating change, within your organization and within yourself
Author Bio
Dr. Jen O’Ryan specializes in Diversity, Equity, Inclusion, and Belonging (DEIB). Jen brings a unique perspective, combining a PhD in Human Behavior with 15 years of leading organizational change. She works with clients to remove barriers like bias, stereotypes, inequities, appropriation, and similar issues from their messaging, content, and customer experiences. Jen brings people along on the journey—meeting them where they are and showing them a way forward.
