Thought Leadership Archives - Nonfiction Authors Association

How to Use Reddit for Nonfiction Book Marketing and Search Engine Optimization (SEO)

Stephanie Chandler — Thu, 15 Jan 2026 20:00:59 +0000

When you search for just about anything on Google these days, the search results will likely include a few links to discussion threads on Reddit. If you haven’t yet spent much time on Reddit, it is worth checking out for several reasons. First, Reddit is a community where users discuss everything from sports, books and […]

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Establishing Thought Leadership: Your Book and Expertise

Stephanie Chandler — Thu, 04 Sep 2025 12:30:17 +0000

Publish a Book on Your Subject Matter Since I am writing this report for authors, you probably already know the value of publishing a book to establish yourself as a thought leader. But if your book doesn’t align with your ideal audience or your goals of establishing thought leadership, then you may want to reassess […]

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Establishing Thought Leadership: Engage with Your Community

Stephanie Chandler — Thu, 21 Aug 2025 22:42:58 +0000

Curate Your Own Community Consider how you could invite your audience into a supportive community where they can learn and grow with you. This could be as simple as creating a group on Facebook or LinkedIn. Or it could be a membership program, a monthly Zoom event, or a private forum you create. Whatever you […]

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Establishing Thought Leadership: Email Marketing, Your Website, and Media Appearances

Stephanie Chandler — Thu, 31 Jul 2025 20:14:26 +0000

Leverage Email Marketing If you aren’t yet building an email list, this should be one of the first things you do after you finish reading this report. When someone grants you the honor of sharing their email address, they give you permission to market to them. And you need to earn these subscribers by providing […]

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Establishing Thought Leadership: Leverage and Amplify Your Content

Stephanie Chandler — Tue, 22 Jul 2025 21:16:40 +0000

Leverage Content Marketing In today’s internet-driven world, there are tremendous opportunities to establish yourself as an authority online. It’s my feeling that every author and thought leader should implement at least one of the following foundational content strategies: Blog Podcast Video The purpose of creating a blog, podcast, or video—or a combination of the three—is […]

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Establishing Thought Leadership: My Real-World Example and Knowing Your Audience

Stephanie Chandler — Thu, 17 Jul 2025 12:30:22 +0000

My Own Real-World Example: Using myself as an example, there are plenty of general publishing and book marketing consultants. Yet, I write nonfiction and am passionate about helping others who do the same. As I was out speaking at writers’ conferences and events, I discovered very few programs delivered value specifically for nonfiction writers. In […]

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How to Establish Thought Leadership in Your Field

Stephanie Chandler — Fri, 11 Jul 2025 13:00:07 +0000

Several years back, I met a business owner who introduced himself to me as a thought leader in his field. I found this introduction awkward and a bit unusual, especially because he wasn’t an author, and his website was a flat, basic site that looked like every other consultant’s site in his rather broad field. […]

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How to Locate and Land Local Speaking Engagement Opportunities to Grow Your Audience and Sell More Nonfiction Books

Stephanie Chandler — Mon, 07 Jul 2025 18:13:02 +0000

Being a featured speaker at events that reach your ideal target audience can be one of the most effective ways to grow your platform and sell more books. When you engage attendees with compelling content, they will be inspired to bring a copy of your book home with them. They may even want to buy […]

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From Launch to Legacy: How to Keep Your Book in the Media Long After Release Day by Andrea Burnett

Guest Post — Thu, 24 Apr 2025 12:30:59 +0000

Your book is out in the world—congrats! You survived the whirlwind of your launch: interviews, social media blitzes, reviews, maybe even a few celebratory events. But after that initial flurry of attention, it can feel like everything goes quiet. Many authors assume that publicity is a one-and-done sprint tied to release week. But here’s the […]

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12 Places to Publish Nonfiction Articles and Essays – How to Submit Your Contributions

Stephanie Chandler — Wed, 16 Apr 2025 15:43:45 +0000

Writing articles for publications and websites that reach your target audience can be an excellent way to gain exposure for your work since most publications allow you to include your author bio and website link. In addition, articles featured in publications become part of your author resumé. Each article boosts your professional credibility, which can […]

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